Product Launches Don't Have to Suck (Here's How to Actually Enjoy the Process)

Show notes for Season 1 · Episode 5 of Product Marketing for You with Suz Koch.

Product launches are stressful. That part's unavoidable. But burnt out, joyless, and running on fumes by launch day? That part's optional — and Suz is here to fix it.

Suz is a PMM leader and former Amazon social media veteran who's run launches ranging from global Prime Day to multi-SKU pricing overhauls.

In this episode she breaks down how to build the kind of launch foundation that actually gives you room to have fun — why knowing your product cold is what unlocks creative freedom, how being yourself is a PMM superpower, and the creative exercise she borrowed from social media that makes messaging and positioning dramatically better.

Here's what we get into

• Why "knowing your product" and really knowing your sh*t are two very different things
• Why trying to be buttoned-up and professional is killing your cross-functional relationships
• The creative exercise that unlocks better messaging by writing the worst ideas first
• The pilot checklist philosophy and why even experienced PMMs need one

Resources from this Episode

And a special shout out to this season's sponsor, ⁠⁠⁠⁠PMM Camp⁠⁠⁠⁠ -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.