Product Marketing for You
20-min product marketing conversations + resources you'll actually use.
Every episode ships with a framework, template, or playbook. No sandbagging.
// About the show
Product Marketing for You is for PMMs who want insight they can actually use.
Each season explores one macro topic from every angle that matters — conversations with PMMs who've shipped it, plus the cross-functional teammates building GTM alongside you.
Each conversation comes with a framework, template, or playbook you'll actually use tomorrow.
// Hosts
Adam O'BrienSeason 1: Product Launches
Sushmita BandaSeason 2
// Latest episode · S1 · E19
Your Next Product Launch Could Use a Little Rolling Thunder
I've been fanboying over April's work for years. Her book "Obviously Awesome" was foundational—it taught me what good positioning actually looks like. I literally read it weekly at one point. Still do, quarterly, to make sure I'm not drifting too far off.
// Press play
// All episodes
Every episode, newest first
Your Next Product Launch Could Use a Little Rolling Thunder
With April Dunford
His $12K Launch Flopped - Here's What He Learned (That You Need to Hear)
With Zach Roberts
How to Build Your Launch Goals From Scratch in 4 Steps
With Tamara Grominsky
Why Your Launch Enablement Doesn't Matter If Your Reps Don't Believe
With Allison Rona
Internal Comms is Your Launch Superpower - Here's How to Stop Winging It
With Sushmita Banda
Your Sales Team Is Breaking Your Message - Here's Why
With Ashley Guerra
Stop Guessing on Launch Day: Meet Your New Message Testing Framework
With Shannon Kearns
Your Launch Needs An Interactive Demo - Here's How to Build One That Converts
With Natalie Marcotullio
Your Launch Docs Suck Because You Followed the Template to the T
With Talya Heller
From Static to Dynamic: How to Turn AI Into Your Sales Enablement Cheat Code
With Michele Nieberding
The 30-60-90 Day Playbook for What Happens After Your Product Launch
With Haidee Griswold
What Your Creative Team Wishes You Knew Before Your Next Launch
With Dmitry Shamis
How to Relaunch a Feature Nobody's Using (And Make It Your Biggest Growth Lever)
With Collin Mayjack
Messaging Drift Is Killing Your Launch — Here's How to Fix It
With Emily Pick
The 20-Day Buyer Research Plan That Makes Your Product Launch Take Off
With Drew Giovannoli
// The last shot
Get the playbook to win as a solo PMM
Alley-Oop is a monthly newsletter for solo PMMs. One email a month. Each edition breaks down one real situation and gives you a move to run by Friday.