How to Relaunch a Feature Nobody's Using (And Make It Your Biggest Growth Lever)

Show notes for Season 1 · Episode 3 of Product Marketing for You with Collin Mayjack.

Not every launch is a brand new product. Sometimes the biggest growth lever you have is something you already shipped — that nobody's actually using.

Collin Mayjack is a PMM at Sybill who inherited exactly that problem. Ask Sybill — a feature that lets you query across all your calls, deals, emails, and CRM data instantly — had about 10% customer adoption when he joined.

In this episode Collin walks through exactly how he relaunched a feature that wasn't new, with no big campaign budget, and turned it into Sybill's primary growth driver.

Here's what we cover

• Why customers weren't using Ask Sybill — and how Collin figured that out
• The template library play that reoriented how customers thought about the product
• How a weekly email drip became one of Sybill's most effective demand gen channels
• The most aggressive competitive campaign Collin has ever run — and why it worked
• How to identify which features to double down on versus ignore in a launch
• Why In-n-Out is always better than Whataburger

Resources from this Episode

And a special shout out to this season's sponsor, ⁠⁠PMM Camp⁠⁠ -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.