Messaging Drift Is Killing Your Launch — Here's How to Fix It

Show notes for Season 1 · Episode 2 of Product Marketing for You with Emily Pick.

Most messaging breaks down the moment your product portfolio gets complicated. A new acquisition, a new persona, a new product line — and suddenly everyone's telling a slightly different story.

Emily Pick has spent her career solving exactly that problem.

Emily is a PMM leader currently at Docebo, where she's led messaging and positioning through a rebrand, a major acquisition, and a full platform repositioning.

In this episode she walks through her master multi-product message map — the framework she built at Clari and has been refining ever since — and how she's now layering in Claude skills to catch messaging drift before it becomes a market problem.

Here's what you'll find in this one

• Why messaging drift happens and how to get ahead of it
• The multi-product message map framework — from message house to persona to use case
• Using Claude skills to audit messaging consistency across assets

Resources from this episode

• Access Emily's Multi-Product Message Map Template

And a special shout out to this season's sponsor, ⁠PMM Camp⁠ -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.