// Product Marketing for You · Season 1 · Episode 7
How to Turn Your Exec Team Into Your Loudest Launch Voice on LinkedIn
With Devin Reed, hosted by Adam O'Brien.
// Press play
Listening at 1.5x counts as a launch strategy.
// Show notes
Show notes for Season 1 · Episode 7 of Product Marketing for You with Devin Reed.
Most product launches have a brand awareness problem hiding underneath a content problem. You've got something worth talking about — but nobody's listening because you haven't built the audience yet. Devin has spent his career solving exactly that, one executive LinkedIn post at a time.
Devin is a content strategist and executive ghostwriter who's worked with leadership teams at Gong, Clari, and beyond. In this episode he breaks down how to get your executive posting in support of a product launch — even if they've never posted before — what to ask before you write a single word, how to survive getting your draft shredded, and why a product launch is actually the perfect moment to start building executive presence.
In this episode
- Why a product launch is the perfect jumping-off point for an exec's first LinkedIn post
- The three things to nail before you write a single word of launch content
- How to ghostwrite for an exec, survive the redline, and still ship something great
- How to maintain your edge on the basketball court... even as father time catches up with you
Resources from this Episode
- Get on the list for Devin's weekly newsletter
- Grab Devin's LinkedIn Growth Guide
And a special shout out to this season's sponsor, PMM Camp - where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.
// The guest
Who is Devin Reed?
With a foundation in sales and a track record as Head of Content at Gong and Clari, Devin helps SaaS companies turn LinkedIn into a growth channel through content that builds trust and pipeline. He’s coached teams, advised startups like Notion and Wiz, and shares proven strategies via The Reeder newsletter and his Reed Between the Lines show.
// The last shot
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