Your Sales Team Is Breaking Your Message - Here's Why

Show notes for Season 1 · Episode 14 of Product Marketing for You with Ashley Guerra.

Your sales team reads your messaging doc once and starts saying it their own way. Your marketing team reshapes it for their campaigns. Your customers reinterpret it for their own workflows. And you're probably blaming them for it.

Ashley thinks the problem is actually on you - and at LinkedIn, she's figured out how to fix it.

In this episode, Ashley pulls back the curtain on what actually makes messaging work across a team. We talk about why alignment matters more than craft, how to design your message so it doesn't break when it's retold, and why enablement isn't an afterthought—it's the entire job.

Here's what we get into

• Why clarity and alignment are not the same thing (and why alignment is harder)
• How to design your messaging so it survives the game of telephone
• The difference between message craft and message activation
• Why co-building with your team early saves you from chaos later
• How to test if your message breaks down once it leaves your hands

Resources from this episode

And a special shout out to this season's sponsor, PMM Camp - where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.